What is the Main Street America Program?
The Main Street Program is a revitalization strategy used in over 1,200 cities and 40 states. Developed by
the National Trust for Historic Preservation’s National Main Street Center, the program encourages
imaginative use of business and government resources to support local downtown and neighborhood
commercial district revitalization efforts. The Main Street approach is based on four points and relies on
eight guiding principles to produce fundamental change in traditional commercial business districts.
In 2015, the Center launched a new program brand for the network of Main Street programs
to reinvigorate our collective look, feel, and strategy to position Main Street as a leader locally,
regionally, and nationally.