To encourage the development, redevelopment, promotion, and improvement of the downtown area in Ozark, Arkansas through education and historic preservation.
What is the National Main Street Program?
The Main Street Program is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation’s National Main Street Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts. The Main Street approach is based on four points and relies on eight guiding principles to produce fundamental change in traditional commercial business districts.
Four Point Approach
1. ORGANIZATION: Works with public and private sector community leaders to develop consensus and cooperation resources to revitalize downtown through effective partnerships among all downtown stake-holders.
2. PROMOTION: Creates and markets a positive image of downtown as a destination through special events, retail promotions and advertising.
3. DESIGN: Works to enhance the physical appearance of buildings, structures, signage and public areas.
4. ECONOMIC RESTRUCTURING: Seeks ways to strengthen downtown’s economic assets and works to fulfill its broadest market potential.
